Direct-to-Fan Live Entertainment Strategy

The artist’s official site is
the only channel
they will ever truly own.

Social platforms come and go. Algorithms change overnight. The artist’s own website — and the fan list it builds — belongs to the artist permanently. We exist to make that channel the centre of gravity for everything the artist sells.

See the Results Talk to Us

$200M+

In ticket sales conducted

1.3M

Royalty-bearing units bundled

$7.2M

Record single-day — three arena acts on sale simultaneously

3×

Mailing list growth delivered for active artists

Track Record

Results that belong to
the artist — not the platform.

Billboard 200 — Album Chart

James Taylor · Before This World · 2015

Taylor’s first #1 album in a 45-year career, achieved through a direct-to-fan bundle campaign tied to his arena touring program. The campaign drove 97,000 equivalent album units in the debut week — topping the chart over Taylor Swift’s 1989. Bundle sales were credited by the label as a material driver of the album’s commercial performance.

Total ticket sales

$200^M+

Conducted across ACT and our leadership team’s prior engagements — spanning arena and amphitheatre tours across six territories.

Royalty-bearing units bundled

1.3^M

Albums, deluxe editions, and exclusive releases attached to ticket sales — generating chart-eligible units and incremental label revenue on every tour.

Record single-day sales

$7.2^M

In November 2011, James Taylor, Roger Waters, and Il Divo went on sale simultaneously — generating $7.2M in a single day across three arena-level programs, all driven through each artist’s owned channel.

Mark Knopfler — tour gross

$7.2^M

markkopfler.com grossed $7.2M across the full 2019 Down the Road Wherever tour — driven entirely through the artist’s owned channel, not a ticketing intermediary.

Net revenue added to artists

6^fig+

High six-figure net added to artist additional revenue annually through online programs, after all digital costs are paid.

Audience growth

3^×

We have tripled the mailing list size of active artists under management — building owned, direct audiences that no platform can take away.

Label agreements

UMG · Sony · Concord

Multi-year bundle agreements with Universal Music Group, Sony Music Entertainment, and Concord — the commercial infrastructure that makes chart-eligible bundles possible at scale, across every major territory.

Results span ACT engagements and prior programs managed by ACT’s leadership team. All figures are unaudited programme-level results.

Why

In an increasingly fragmented world,
the artist’s site is the only place that can be
first, best, and exclusive.

You can’t own your Instagram following — the platform does. You can’t control what a ticketing site shows next to your artist’s name. You can’t build a direct relationship with fans through someone else’s algorithm.

“The artist’s own website and fan list are the only assets that truly belong to the artist.”

InstagramYou reach the audience the algorithm allows, not the one you’ve built.

TicketmasterYour artist’s name appears next to competing upsells you don’t control.

Streaming platformsListener data stays with the platform, not the artist.

Third-party merch storesMargin and fan relationship both go to the intermediary.

What We Operate

The artist’s digital brand and their
entire live sales program — run as one operation.

We don’t build websites and hand them off. We are the ongoing brand manager for the artist’s digital presence — building, operating, and growing the artist’s official platform as the primary instrument for fan engagement, list growth, and revenue.

The Artist’s Platform

We host and operate the official artist website as an always-on, measurable growth platform. The site is the destination for every first announcement, every exclusive presale, every premium offer — aggregating a fragmented online audience into a single, artist-owned channel.

Audience Growth & Reach

We amplify reach through targeted paid campaigns using advertiser access to the artist’s social channels — driving qualified traffic back to the platform the artist owns. The artist’s team retains full control of their social voice. We handle the performance marketing that turns reach into list growth and revenue.

The Revenue Engine — Tickets, VIP, retail, bundled across every seat on the tour.

We sell tickets directly through the artist website and coordinate with the official ticketing system to attach product offers and bundles to 100% of all tickets sold on a tour — not just the seats we control, but every seat in every venue.

Ticketmaster compliantWorks with Live NationIndependent promotersInternational complianceUniversal Music GroupSony Music EntertainmentConcord

Our Approach

Aggregate the audience.
Own the channel. Control the revenue.

We operate on behalf of the artist — not the venue, not the promoter, not the ticketing platform. Every program we build is designed to pull a fragmented online audience into the one channel the artist controls.

Brand-Led Growth

The artist website isn’t a static page — it’s the aggregation point for a fragmented audience. We manage it as a brand platform, measured on list growth, fan engagement, and conversion to revenue.

First, Best, Exclusive

Every presale, every exclusive offer, every premium experience goes through the artist’s site first. This is what gives fans a reason to come directly to the artist — and a reason to stay on the list.

Audience Growth & Reach

Targeted paid campaigns through the artist’s social channels drive qualified traffic to the artist’s own platform — converting rented attention on social into owned audience on the artist’s list.

Artist Roster

Trusted by artists and their teams to represent them directly to their fans.

We work with artist management to design and execute sales programs that align with the artist’s brand, audience, and touring strategy.

Current Artists — Full Service

James Taylor